Effective packaging showcases your brand, attracts consumers, and ultimately drives purchases. When done right it helps fortify your brand and can leave a lasting impression to encourage future purchases.
Our branding and packaging design agency is experienced in navigating the complex world of package design. We use intelligent design to create functional packaging that’s both practical and compelling. We’ll help your product fly off the shelf!
Attractive packaging equals increased sales, so your package design is an essential element to a successful consumer product launch.
Our experienced design team understands how to create functional and appealing packaging that will draw your customers’ attention. Talk to us about your goals, and learn more about how we can support your custom packaging design project.
Package design is a blend of art and science: it’s far more than designing eye-catching colours and shapes. Competitive analysis ensures that a design will attract customers while standing out from the competition. Functional research ensures that a box or bottle is sturdy enough for transport but easy to open. Manufacturing prototypes verify the details and costs of manufacturability, strength, ship-ability and more. Packaging design is complicated—and it’s a task best handled by experienced package design specialists at Red Rocket.
Like any good design, packaging design tells a story. It clearly communicates information about your product, brand, and business. It includes the materials, shape, size, graphics, text, colours, and imagery used to package a product. Good package design builds an experience for the consumer and stands out from all of its competitors. It is appealing to your target audience and communicates key information about your product and your business. It is easily adapted to future product packaging and adheres to your brand guidelines.
Packaging design is a key marketing asset, and a crucial factor in the purchase decision. Intelligent packaging design makes your product stand out amongst competitors, communicates your value proposition, and attracts new customers.
Sustainable packaging is thoughtfully designed to use as few materials as possible. It utilizes sustainably sourced materials with green disposal options. Not only is sustainable packaging better for the environment, but it can be a major selling factor. Today’s consumer is more eco-conscious than ever before and often seeks out green products. It is crucial that the sustainable aspects of a product and its packaging are clearly communicated to the consumer on the packaging and marketing materials.
