Gildan is one of the world’s top apparel manufacturers, known for its wide range of activewear, including T-shirts, underwear, socks, and legwear. Their products are available across North America, Europe, Asia-Pacific, and Latin America, reaching everyone from wholesale distributors and screen printers to retailers and everyday consumers.
Gildan’s global reach is impressive. With 43,000 employees in 30 locations worldwide, it has been thriving for 40 years. Building and sustaining a global brand like this is no small feat! Gildan’s marketing and sustainability teams relied on Red Rocket Creative to design and produce their ESG report.
Streamlining the reporting process
Gildan’s sustainability reporting process is complex. It requires gathering information from its network of global operations, with oversight and approval required from each of the many content contributors. To meet the tight timeline, we had to be highly structured with the project’s planning. The schedule we created had to work for the client as well as our design teams. To expedite the work, we simplified the process by getting approval for page designs before the final content was ready. Thanks to this approach, we delivered a beautiful report on time and on budget.
Learn more about streamlining complex ESG reports into efficient, beautiful brand stories—on time and on budget →
Visual storytelling
The company’s commitment to employee safety and community well-being is a fundamental pillar of Gildan’s long-term success. This is reflected in the report’s imagery—many photos of smiling employees hard at work. These images support the larger ESG story and highlight the company’s role as a socially responsible global employer.
The report’s pages are rich with analysis and editorial. After collecting and organizing all the data, we also focused on making the content easy to read. The various sections are colour-coded and highly structured, making the content simple to consume, with ‘at a glance’ sections and pullouts featuring anecdotal information to engage the reader at the page level. The notion of an information hierarchy is essential to ensure the content is easy to consume.