Foss National Leasing
Turning smarter content into more business.
As Canada’s leading fleet leasing and management provider, Foss National Leasing knows that more website visitors doesn’t automatically mean more business. For years, we’ve worked with Foss across their website, blog, SEO, content strategy, graphics, white papers, and case studies, building a digital presence that’s grown alongside the business. This year, we’ve focused on a simple idea: attract fewer, better-qualified visitors, then give them a site built to convert instead of just chasing volume, and the first half of 2026 shows what that focus can do.
Marketing efficiency gains
Website Optimization
Fewer visitors, more leads
Rather than optimize for broad traffic, we refined Foss’s SEO and audience targeting to focus on the search terms and visitor profiles most likely to convert: fleet managers actively researching leasing decisions, not casual browsers. We also rebuilt key conversion paths on the site to make it easier for high-intent visitors to reach the contact page. The result: website sessions dropped 18% compared to the same period last year, while new contacts grew 24% anyway, and organic clicks straight to the contact page rose 49%.
Content Strategy
We rebuilt the blog around real buyer questions
We moved away from generic industry content and wrote directly to the decisions fleet buyers are actually wrestling with: leasing versus buying, cutting fuel costs, choosing a fleet management partner. We produced this content in both English and French to reach Foss’s full market. Blog CTA clicks rose 213%, and readers spent far more time with each post.
Basil Marcus
President - Foss National Leasing
SEO and AEO Strategy
We went after fewer, more valuable keywords
Instead of chasing ranking volume, we focused Foss’s SEO strategy on the commercial search terms that actually drive fleet decisions, and built content and branding to support them. Branded search clicks climbed as much as 97% across core terms, and independent data from Semrush shows the estimated value of Foss’s organic traffic rose 565% over the same period last year.