As Canada’s leading fleet leasing and management programs provider, Foss National Leasing continually explores innovative strategies to expand their clientele and stand out in terms of service and branding.
Over the course of our long-standing partnership, Red Rocket has been instrumental in shaping and elevating their evolving brand. With a keen focus on optimizing their digital presence, we’ve curated compelling branded content that ranks high. Our responsibilities encompass website development and maintenance, social media management, and the creation of premium content.
Content that addresses the real problems
We’ve focused on building high quality organic content that is helpful for Foss’s existing and potential clients. In the past year, we achieved a 170% increase in blog views.
Authentic and on-brand social media content
We continuously develop social media content to engage their audiences – with an average 80% increase in social media interactions and 25% increase in audience YoY.
Creating a more sophisticated online presence
Technology and Foss’s brand have evolved over time. The previous website was built by Red Rocket, and we have also built the new website. We have updated the user experience, visual brand, brand messaging, tone of voice, and content themes and formats.