Ballard Power Systems
Spreading Ballard’s innovative ideas across the clean tech industry
Ballard Power Systems is the global leader in hydrogen fuel cell technology. They needed help increasing their visibility in specific industry categories, and they approached Red Rocket Creative for assistance.
Red Rocket Creative developed and executed a comprehensive inbound marketing program. The premise was to engage with the targeted transit communities through various content types: blogs, social media posts, targeted emails and third-party technical opinion pieces. This activity was connected to Ballard’s sales process.
The results were increased brand awareness among decision influencers in the public transit sector and significant growth of Ballard’s social media channels.
Industry
Scope of Work
Organic Growth
Building the fundamentals for thought leadership
Our team thoroughly researched the key personas, gaining a deep understanding of the types of content each persona seeks and their preferences. Based on this knowledge, we refined messaging to ensure our program deliverables aligned with the target audience’s needs at various points along the sales cycle.
Presenting targeted solutions
Case studies demonstrate problem-solving. We worked with Ballard’s engineers to shape readable stories that solved clients’ issues and reflected a hands-on approach to making things work across operational challenges.
Growing owned media channels
The industry has many conversations that Ballard needed to participate in and contribute solutions to. Establishing a robust social media strategy ensured Ballard was at the forefront of the discussions, helping shape the community’s perception and solutions-first attitude.