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Pacific Pilsner Update

Pacific Western Brewing

Red Rocket took our Pacific Pilsner brand and embodied the essence of our design needs. We’re confident that summer 2012 will bring the sales results we are looking for as well!

—Paul Mulgrew, Pacific Western Brewing Co., Product Development Manager

Starting life over 50 years ago on a fresh water spring in Prince George, Pacific Western Brewery (PWB) has since grown into an award-winning brewer, exporting products around the world.

Having worked together several times previously PWB came back to us looking to refresh the branding for their flagship beer, Pacific Pilsner.

With competition increasing in the market for beers that appeal to the younger audience PWB needed a fresh new look to help their signature product break into this age group, and gain real product following.

The challenge set to RRCS was to keep the overall Pacific Pilsner brand familiar to existing customers but at the same time attract and excite a new generation of sophisticated beer drinkers.

The Pacific brand is most recognizable by its iconic sailboat logo. We worked to modernize and simplify the overall shape of the boat and gave it more energy and movement. Crisp clean lines in both the boat and the background ensure it supports the brand and individual product names.

The Dieline

Read more: 

A look at the previous versions of the Pacific Pilsner cans.