Stratford Hall
Cultivating a brand through sustained collaboration
Stratford Hall is one of only a few Canadian schools to offer a complete K-to-12 International Baccalaureate programme, a highly respected and rigorous liberal arts curriculum. They are certainly the only ones to combine the IB curriculum with a circus school, kayaking trips, and provincial medal-winning Ultimate sports teams. Stratford Hall has a tradition of breaking with tradition because its students need more than traditional education to meet the challenges of the world they will inherit.
Red Rocket Creative has been collaborating with Stratford Hall since 2016. We have helped establish their brand as the “urban school that could.” It started with creating a strong visual and messaging foundation, setting the tone for all of their marketing materials to come. We are deeply proud of the work we’ve been able to do with this extraordinary institution over the years. The work includes designing their internal magazines, executing capital campaign animated videos, and designing annual reports and high-impact street banners. They’re always eager to dive into creative concepts and experiment with fresh ideas, which makes for a very fun brand journey!
Bridging different target audiences
Our goal with every assignment is to capture Stratford Hall’s distinct personality—urban, creative, innovative, and professional. With a diverse audience of parents, students and faculty, we focus on creating visuals that are engaging for all. The result? A school environment where students and faculty take pride in their institution and parents feel confident in their choice of education.
Project Overview
Developing a microsite to highlight the company's strategic vision
For Stratford Hall’s strategic microsite, we designed an engaging digital experience tailored for parents, alumni, and prospective families. Our UX/UI process started with carefully crafted wireframes to validate the content structure and ensure alignment with Stratford Hall’s strategic goals. Once the content and layout were refined, we created high-fidelity, interactive mockups in Figma, incorporating stakeholder feedback to perfect the design before development.
The microsite embodies Stratford Hall’s vision, emphasizing their commitment to growth, transparency, and community through dynamic elements like animated logos, playful icons, and subtle motion effects, which added vibrancy and engagement. We utilized Stratford Hall’s established colour palette to maintain brand consistency while optimizing them for readability and accessibility to ensure an inclusive user experience.
The result is a polished, engaging microsite providing a memorable experience for all visitors.