Daniel le Chocolat Belge is a chocolate institution with 11 retail stores and independent national distribution known for making pure, preservative-free Belgian chocolate with no artificial colourings or flavours. The company’s Canada-wide reputation for delivering exceptionally good products has continued to grow for over 25 years. They asked Red Rocket Creative Strategies to help create a nostalgic “cone” package reminiscent of the way candy shops and soda fountains used to sell batches of assorted candies. We loved the idea. Besides, who doesn’t want to work with chocolate?


Consulting with Daniel’s staff, we developed a master brand design style that had the flexibility to build product lines around particular themes, patterns, colour palettes and illustration styles. Armed with Daniel’s information and specs, we created sheets for eight different types of chocolates that included five different truffle flavours plus Passion Fruit, Sea Salt Caramel and Maple Syrup.

Key Services Provided
  • Package Design
  • Custom Illustration
  • Style guide
Creating unique illustrated packaging

Our key deliverables included concepts and designs for wrapping eight different types of chocolates as well as precise placement of branding, nutritional info and bar codes that would work consistently with Daniel’s hand-wrapping and sealing system. The sheets provided easy product differentiation and economical, 4-colour printing.

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