Vancouver based Vitelle Dermatology Laboratories creates professional quality, private brand (“white label”) organic skin care products for day and resort spas, medical spas and eco spas. Recently the company engaged Red Rocket Creative Strategies to design and produce a presentation box that would showcase product samples for potential new clients.
Vitelle prides itself on quality and its use of natural and organic products. The company’s tag line, Inspired by Nature…Formulated Through Science, reflects this commitment as well as Vitelle’s focus on research and testing. The packaging needed to resonate with this vision while appealing to a very demanding market accustomed to high end packaging from some of the world’s largest skin care companies.
Working with the folks at Glenmore Custom Print + Packaging, we explored options for working with coated/uncoated paper stock as well as matte and gloss UV varnishes. Vitelle wanted imagery on the box that aligned with their natural and organic focus. After investigating many themes, we settled on the soothing image of a green palm frond.
We placed the first half of the tag line, Inspired by Nature, on the front with the natural palm image. On the insides of the box and lid, we combined matte and gloss UV varnishes to create a dynamic layered effect of molecules and added the second half of the tag line, Formulated Through Science. The underside of the lid also contained the supplemental message, Products That Bring Your Brand to Life.
The result was packaging that presented Vitelle’s clean, natural and science-based image powerfully, professionally and in line with quality the company’s demanding customers would expect from the best in the industry.