Unit Electrical Engineering, better known as UEE, designs, engineers and manufactures electrical power systems for major industries including transportation, mining, oil & gas, commercial/industrial development and renewable power. After years of steady growth, UEE realized its website no longer aligned with the company’s expanding global presence. Red Rocket Creative Strategies was engaged to develop a new website to better serve customers and secure international business.
Through our planning process, we simplified the pathways to UEE’s capabilities, products and expertise. Colour-coded, custom-designed icons help users navigate efficiently, supporting links and drill-down to project-specific details—always with a clear path to company contact and requests for information.
The clean design reflects the efficiency of great engineering—a UEE fundamental. On the home page, users are greeted with compelling imagery of major UEE projects and links to innovative solutions. Two simple electrical symbols, representing grounding and current, are used throughout the site to reflect the company’s focus on its core competency.
The resulting site brings order and elegance to UEE’s extensive products, services and geographical reach.