Structurlam Products of Penticton, BC manufactures high-quality, cross-laminated timber panels and glue-laminated beams. For over 50 years, Structurlam has provided award-winning structural wood products to a broad range of customers, including such notable facilities as the Richmond Olympic Oval and the Art Gallery of Ontario.
In preparation for September’s Global Buyers Mission trade congress, Structurlam approached Red Rocket Creative Strategies to redesign its trade show display. The company’s display system had changed little in ten years. It was time for an upgrade to better reflect the world-class innovations and product developments that had taken place at Structurlam’s two manufacturing facilities.
With its sales reach expanding to a global market, Structurlam requested design & printing of two booths, each with its own design that could also be combined into one large display if needed. Deliverables included two podiums. Adding to the challenge was the request to incorporate a 32” TV screen into the booth.
The new displays needed to appeal to architects, engineers and general contractors. The key message was that Structurlam leads the market in ingenuity and integrated, quality-focused manufacturing.
Following our investigations, we concluded that the beauty, elegance and originality of their many successful projects would convey the company’s strength and capabilities. We weaved exceptional project imagery (with some Photoshop enhancement) into a sweeping mosaic that instantly conveyed enduring quality, originality and the warmth of wood construction. By adding the simple phrase “Crosslam + Glulam Manufacturer”, the displays instantly nailed down the company’s product and service offering to prospective buyers.