Bright red, a bold stencil-background and type lettering were applied to the can and carton. Sales response to the new design was, quite literally, explosive.
Pacific Western Brewing
PWB’s TNT product was a fun exercise that had a tremendous impact on product sales. The old packaging had truly become stale and uninspired. This product has a very particular market – we wanted to ensure they continued to support the product and create better presence on the shelves. Bright red, a bold stencil-background and type lettering were applied to the can and carton. Sales response to the new design was, quite literally, explosive.
