The new website has really raised our profile in the industry. We’re getting inquiries now from bigger, more established companies. Great job, to the entire Red Rocket team!
NorLand Limited (formerly the Pacific Group of Companies) consists of 11 individual construction-related companies that work on the same team, under one name and one identity. NorLand management invited Red Rocket Creative Strategies to develop a new website that would:
- Highlight NorLand’s collective strengths
- Provide information about, and links to, the various divisions that make up NorLand
- Serve as a vehicle for reporting NorLand’s key corporate policies regarding Environment, Health & Safety, Community Involvement, First Nations engagement and more.
- Serve as an employee recruiting hub.
We had previously created websites for nine of NorLand’s divisions. For economy and also consistency, those sites were built using a template system. For the parent company, however, we wanted a distinct look that immediately established NorLand’s status as the parent company. To meet this objective, we created a custom design that incorporated branding elements from the sub companies.
A particular challenge was featuring all eleven companies on the “Divisions” page, ensuring that the various logos and themes worked together visually—a challenge we met effectively through colour and typography. Each company box linked to the website of its respective divisional website.
To establish a hiring hub, we built a distinctive page that displayed the real-time hiring needs of each division, along with links to their respective “Careers” pages. The NorLand Careers page also included a resume upload form.
The new site provides NorLand with a powerful hub for marketing its various divisions, finding good employees and also for helping audiences understand the company’s structure and collective, competitive strengths.