Red Rocket has been an invaluable partner in the development of our new site, providing a high level of expertise, creative counsel and client service at every step along the way.
The Mining Association of Canada (MAC) is the national voice representing the Canadian mining industry. The organization works to promote mining through advocacy, research and program delivery.
With its existing website bogged down by a patchwork structure and design not reflective of the industry’s strength and energy, MAC came to Red Rocket Creative Strategies for a full site redesign and rebuild. The organization had seen the new site we had recently completed for the Mining Association of British Columbia (MABC), and MAC wanted their new site built with the same quality and attention to functionality.
MAC’s goals were clear. Primarily, they needed an up-to-date communications platform that showcased and supported the work of the association and, more importantly, the industry as a whole. They also wanted a tool with permission-based access that worked behind the scenes to help MAC members collaborate and share information. Additionally, our own investigation showed the existing site did not effectively project the industry’s dynamic and exciting essence nor its many positive contributions to the country and industry worldwide.
Extensive research and investigation with MAC staff helped us construct an entirely new, vertically-oriented structure that brought many disparate elements (and various domains) together into one clean and efficient portal. A new back end structure gave MAC’s many committees and departments the ability to work and interact far more efficiently.
We then developed a rich, rock-based design that, as users drilled down through various levels, represented movement through layers of the earth. Deep tones of blue, red and brown, set behind bold imagery and prouder, more confident typography, drew users in and helped project the association’s true spirit of accomplishment, accountability and integrity.