Vancouver-based Medipure Pharmaceuticals is a drug development and pharmaceutical company focused on cannabinoid-based medicines as prescription products. As a relatively new company in a booming industry, Medipure needed to quickly establish a strong presence. They asked Red Rocket Creative Strategies to design a new logo that would reinforce Medipure’s status as a serious, reputable and scientific provider of medical solutions.
In our consultations with Medipure management, they stressed their desire for an image of a passionate, forward-thinking and visionary company that stood far apart from the hundreds of medical and recreational marijuana start-ups looking to capitalize on the drug’s legalization.
Our analysis showed the majority of peer companies’ brands used green colours and leaf or plant-based images. Our strategy was to work with alternative colours and develop marks that aligned more with management’s clinical vision.
Armed with this background, our design team explored scientific themes. Research led us to an interesting helix shape of a chemical Medipure is studying. Working from this shape, we crafted a unique and memorable hexagon icon that incorporated the initials MP. For colour, we selected a warm red to give the brand a bold, strong image and also echoed Medipure’s mission of being on the forefront of new medical research.
Applied to cards, letterhead, and envelopes, the resulting identity presents Medipure as a strong, progressive and serious medical enterprise standing for transparency and honesty in its mission to help treat and cure disease.