The whole package helps brand the company as a high-end, forward-thinking fitness operation that’s geared to a busy West Vancouver lifestyle.
An important element of any modern-day branding program is a website. The Forma website is just that, an extension of the brand, but it also has an important business function, providing details to members and prospects alike on the various services and products that are available. Inspiring photography is used throughout to get new members in the door, and get them excited about fitness, and fitness fashions. The website is content managed, allowing easy and quick updates by the client along with a blog that allows the fitness staff to write about various fitness-related themes, and also, to improve search engine optimization.