An energetic photography art direction, combined with messaging around community and responsiveness, ensured a successful final product.
Bosa is known as a quality builder of major housing developments in the Lower Mainland. However, the company also provides several retail centres and prides itself on being a responsive and respected landlord to retail tenants. The assignment required a conceptual approach, so Red Rocket suggested a lifestyle art direction with dynamic photos of Nat Bosa and of “family.” The concept, “We are … “ delivers all of the benefits of working with Bosa’s retail operations. In fact, Nat Bosa’s photo appears on the inside cover and his promise is to prove to his tenants that Bosa is the best landlord in the province. An energetic photography art direction, combined with messaging around community and responsiveness, ensured a successful final product.
