"In a few short days, Red Rocket turned our name into an identity. We are confident that the Armada Exploration brand will be a standout in a highly competitive marketplace.”
Armada Exploration Corp is a privately-owned mineral exploration company.
Guided by industry leaders and with a proven track record of success, Armada had a strong memorable name but required an equally strong visual identity.
With a trade show fast approaching their deadline was tight; Red Rocket was engaged to deliver a full brand identity and execution across a variety of collateral including a small website.
Building on the strength of the name, and showcasing their industry, we created a stylized sail logo that also suggested the shape of gold ingots. The final mark composition also forms a path; taking this a step further we supported the name and logo with the tag ‘Explore.’
Warm gold and brown tones create a confident, reliable identity and speak directly to the earth and mineral aspects of Armada’s business.
Supporting graphics influenced by map contours are utilized in both print and the website to draw the reader into written content and key messaging.
