The CDN $100,000 Allard Prize for International Integrity is awarded biennially to an individual, movement or organization that has demonstrated exceptional courage and leadership in combating corruption, especially through promoting transparency, accountability and the Rule of Law.
Launched in October 2012, the Allard Prize for International Integrity is one of the world's largest prizes dedicated to the fight against corruption and protecting human rights. The Allard Prize is administered by the Peter A. Allard School of Law at the University of British Columbia.
The Allard Prize committee approached Red Rocket Creative Strategies to create a new website that accurately reflected the organization’s essence and objectives. Key to their vision was establishing a leading hub of information and dialogue regarding anti-corruption and human rights promotion.
Our investigations produced a long list of deliverables, including a responsive format (viewed easily on tablets and mobile devices), social media integration, news distribution, video content, an image gallery, a searchable library of Prize winners, a blog and a secure area for administration. We also needed a strong presence for their semi-annual Photography Competition. And since corruption is a worldwide phenomenon, the website needed to cross language and cultural boundaries and be receptive to a multi-lingual format.
Our creative and web teams went to work, using the new identity and design standards that Red Rocket had recently completed for the Allard Prize. Because photography plays a key role in the organization’s promotional strategy, we used dramatic imagery from competition submissions on the home page. Drupal programming allowed us to build a robust suite of social media and interactive tools that met the organization’s need for in-house site administration.
The result is a website that serves as a key tool for carrying out the Allard Prize’s ambitious and noble objectives.