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Branding

The Allard Prize

 /  Education

Administered by the Peter A. Allard School of Law at the University of British Columbia, the biennial CDN$100,000 Allard Prize for International Integrity recognizes an individual, movement or organization that has demonstrated exceptional courage and leadership in combating corruption, especially through the promotion of transparency, accountability and the Rule of Law.

Following the inaugural award in September 2013, the Allard Prize committee approached Red Rocket Creative Strategies to renew the Allard Prize brand and create a visual identity package that accurately reflected the organization’s essence and objectives. The new identity needed to span language and cultural boundaries while respecting long-established UBC graphic standards.

Through our discovery sessions, we identified light as a universal, cross-cultural symbol of hope, transparency and integrity. The concept of light aligned well with founder Peter A. Allard’s mandate to “…focus attention on those guiding lights in the world” who work tirelessly for the cause of just societies.

We explored a number of light themes that would work well across complex branding needs, finally arriving at the symbol of a flame within a lantern. The lantern motif, along with a custom serif font, allowed us to align with UBC graphics standards while presenting a unique symbol of the positive goals that underlie the Allard Prize purpose.