The West Coast’s premier running event needed a facelift and Red Rocket Creative Strategies was tasked with the responsibility of rejuvenating its overall look. The project started with the logo being redesigned—four stylized runners when assembled into a pattern form the likeness of BC’s provincial flower, the Dogwood. Stringent visual standards were established that became the foundation for the numerous event deliverables: website, medals, signage, promotional materials, garments, and a litany of ads.

"Red Rocket's positive effect can be seen in every piece of collateral and was recognizaed by the public and stakeholders."

—Vancouver Marathon Board Member