We crafted a program to put an artisan-produced item called the DREAM CATCHER onto the desks of 45 influential Canadian writers. It was intended to make the recipients stop for a moment and dream of the good life and possibly investigate the story. This postcard booklet direct marketing piece was intended to what the appetite and inspire the recipient to investigate the unique island life opportunity further: to make a telephone call or to go on-line and discover more about Ambergris Cay.