Think Zinc is an international health program implemented in seven countries designed to raise awareness of the wellness benefits associated with proper zinc nutrition. Red Rocket designed and executed the youth focused program. This included designing the wordmark, managing trademark registration, conceiving and illustrating the program’s spokespeople: Zachary, Zaria, Zavier and young Zoey. The backbone of the project was a multi-lingual website. Red Rocket designed a contest encouraging participants to submit a drawing depicting zinc related health benefits. The program promotional mediums included posters, community distributed brochures and database supported direct marketing. We also participated in judging the numerous submissions and winner notifications.