The Juvenile Alpine Race Series is now proudly sporting a hot (or should we say ‘a cool’) new look that will be in place for the next several years. The rebranding of this high profile, athletic development property touched on several aspects of the event experience–from the starting gates to the gold, silver and bronze medals.

Red Rocket Creative Stategies’ design team researched, conceptualized and illustrated the stylized downhill racer to be technically perfect. The addition of multi-coloured ribbons streaming in the wake of the skier’s downhill progress, add a sense motion and rhythm synonymous to alpine racers. From hot to cool, the progression of colours also adds a sense of depth to the visual.