Your good life just got better – Era Points loyalty program. Red Rocket conceived and executed Generation Printing’s loyalty program. Target audience was young graphic designers who were rewarded with swag for (directing) their print purchases to Generation. The copy was light-hearted loaded with fun. “… we believe you’ve still got some yipee-yi-yo left in you at the end of a crazy day. Time to get out and celebrate the freedom you so richly deserve. Drive it. Wear it. Eat it up. Or simply take the time to stare in slack-jawed disbelief at the beauty of your world. It’s a good life.” How fun is that to read??