Canadian Mill Services came about through a reorganization of the Council of Forest Industries. It is an autonomous agency that provides a package of services that include grade stamping, quality assurance, training and education, plant health certification, JAS certification, mill audits and other special programs on a fee for service basis for lumber producers across BC. Red Rocket developed a corporate profile that touted the benefits of CMS membership. Using B&W photography on uncoated paper, we established non-corporate appearance that would appeal to the intended audience. Hands-on.