PURPLE

• Purple uplifts, calms the mind and nerves, offers a sense of spirituality, and encourages creativity.
• Purple is always associated with royalty.
• Purple was the colour of the first dye made by man.
 

YELLOW

• Yellow stimulates mental processes, stimulates the nervous system, activates memory and encourages communication.
• Yellow is psychologically the happiest colour in the color spectrum.
• Yellow’s complimentary colour is purple.
 

BLUE

• Blue can calm and sedate, and aids intuition.
• Blue’s complimentary colour is orange.
• Blue, especially dark blue, has long been considered a corporate colour because it is associated with intelligence, stability and conservatism.
• Blue can suppress the appetite.

PUZZLES

There is nothing like the feeling of empowerment and brilliance when you solve one, or the frustration and shame when you don’t. We thought we’d give you a little insight into what has challenged us all in one way or another!


Jigsaw Puzzles:

English mapmaker John Spilsbury is credited as the inventor of the jigsaw puzzle, around 1767. He pasted maps onto wood and cut along the geographical lines. Geography students used Spilsbury’s puzzles in their geography leasons by putting the maps back together.


Crossword Puzzles:

More than 50 million people in the US play crosswords daily.

The most common answer in a crossword is ERA.


Sudoku:

More than 60,000 copies of Sudoku magazines are published in Japan each month

Sudoku is recommended as a great brain exercise and some suggestions have even been made that Sudoku solving is capable of slowing the progression of brain disorders such as Alzheimer’s disease.


Rubiks Cube:

It was invented in 1974 by Erno Rubik, a Hungarian sculptor and professor of architecture

There are approximately 43,252,003,274,489,856,000 (43 QUINTILLION) possible combinations for the Rubiks Cube. That is over 7 billion combinations for each man, woman and child on earth!

Elements For Life

Metals and minerals from the ground… we pay very little attention to them, but if you stop and think about it, they are, truly the elements of life.

The Canadian Mining Industry has always wanted to educate the general public, in particular our youth, on the benefits and significance of mining. Red Rocket stepped in and helped conceive the idea of “Elements for Life” that has since evolved into a national awareness program. “Elements for Life” highlights the importance of, and defines the societal advantages of minerals and metals in our lives today. The goal was to help the general public bridge the gap between the “hole in the ground” and their good life. We pitched the concept to Teck Cominco, a world leader in the mining industry. They immediately realized the strength of the program and became its founding sponsor.

Built on three pillars: Live, Work and Play, the Elements for Life program uses situational story telling to explain how our lives our shaped based on metals and minerals being inside almost everything we rely on everyday. Metals are in our computers, cell phones and MP3 players. They are in batteries and coins. They are in the wires that connect us, the fuel that heats us, the food that we eat. Metals support the roof over our heads, as well as the chairs we sit on. They are literally, the elements for life.

The program announcement was made at the Canadian Institute of Mining (CIM) conference in Edmonton, Alberta. A static display was created and placed in the Mining in Society Pavilion. Bold primary colours and situational photographs were the basis of the design, and established the standard for all other deliverables. The colourful design layout, combined with straight speaking, child-friendly copy was extended to numerous items, most notably three different 100-piece puzzles. These were designed and manufactured as give-a-ways to the many people who were drawn to the impressive display. Accompanying the puzzles, Red Rocket also conceived and delivered: an informational brochure directed to the general public and educators, a “call to industry for participation” brochure, and a robust CMS based website www.elementsforlife.ca. All items combined to launch the Elements for Life program flawlessly.

The Elements for Life program has only just begun. It has the potential to grow much larger than it already has, and Red Rocket Creative is thrilled to contribute our creative capabilities to continue to educate our youth on Canada’s mining industry.