MAKING HEADLINES

Our work with Teck Cominco has garnered national attention. The trade show exhibit we designed for their participation at Beijing’s “China Mining and Congress” event appears on the front cover of Canadian Mining Journal. We like that.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Teck Cominco Annual Report – Core Values

Annual reports are created to help investors discover investment opportunities and communities build a better understanding of a company. A good annual report is designed to communicate the performance of the company: current operating results, financial health, liabilities, and a view to the future.  A great annual report also captures the unique nature of the company’s culture, and reflects it through the imagery, vocabulary, tone and layout of the document; reflecting the company’s essence to an interested audience.

Our client, Teck Cominco, is a global company based in Vancouver, with major interests in mining, mineral processing and metallurgy. With ownership or interests in 13 operating mines in Canada, the USA and Peru and a high-tech metallurgical complex in Canada, Teck Cominco has a broad range of expertise in mining-related including exploration, development, smelting, refining, product stewardship, recycling and research.

Their 2005 revenues were $4.415 billion dollars, generating net earnings of $1.345 billion. Such performance is scrutinized by many eyes as a result the annual report has become the company’s most important marketing tool.

Teck Cominco wanted to portrait itself more accurately than it had in the past. No longer are trucks and shovels the image of this worldwide diversified mining company. Teck Cominco is much more than that, it is a company of passionate and dedicated people.

Our creative process involved in depth interviews with senior staff, including President and CEO Don Lindsay, to uncover issues they wanted to express along with the company’s stellar financial performance. The process quickly uncovered a commitment to focusing on the path that led them to such success and the double entendre mining phrase, “Core Values” came to life. Core values define the enduring character of an organization - a consistent "identity" that transcends product and market life cycles, management fads, technological change, and individual leaders.

The 100 page document conveys the strength and personality that clearly defines this exemplary Canadian company.