Logo and brand refresh, stationery and marketing collateral
The Brief
Foss wanted to increase the success rate of their specialty leasing offerings— a series of innovative, money-saving programs, custom-tailored for specific clients or specific market segments.
The Solution
After an extensive competitive analysis, and an examination into the reasons Foss’s customers value the company highly (and we discovered that Foss is very well regarded indeed), we began with a new tagline, Driving Innovation (Le moteur de l’innovation). Based on this foundational message, we refreshed the Foss identity and applied the new look to stationery, brochures, program sheets, a presentation folder and their e-newsletter. We also developed new copy that simplified the messaging around the specialty leasing programs and focused on the many customer benefits to be had.
As to be expected with a nationwide company, we delivered every element in both French and English.