Challenge

Dubai-based DP World operates shipping terminals and many related maritime-related businesses around the world. When their North American Operations Group signed on as a Platinum Sponsor for the 16th Annual Trans Pacific Maritime Conference in Long Beach, California, they realized they would need help in marketing their growing company to a industry audience looking for innovative shipping solutions to North American markets.

 

They engaged Red Rocket Creative Strategies to develop an extensive activation program, including strategy, messaging and a full suite of trade show and collateral materials. A key objective of the strategy was to develop an overarching creative theme that connects DP World’s ports and facilities in Canada and the Dominican Republic.

Strategy

We began with research, investigation and brainstorming into the company, their markets and competitive landscape. We developed a conference theme: “we simplify trade” that defined DP World’s key advantages to this conference attendees. We then introduced background textures and visual elements that suggest maritime shipping, logistics and efficiency.

The result was a significant increase in traffic to the company’s website and a surge in their social media network.

Key Services Provided
  • Theme development
  • Design of core visual elements  
  • Design and development of ads, window cling signage, booth, signage, handouts and related collateral
  • Supporting integrated digital marketing campaign
Trade show ads, booth, signage, handouts and related collateral

The key deliverables included a conference lock-up logo, graphics on the bridge that connects the Hyatt to the Long Beach Convention Centre, booth displays, program ads and a brochure. We complemented the new DP World brand rollout and expanded on the new look with custom colours, photography styles and textures designed specifically for the conference. The brochure was a stand-out piece of collateral featuring a map of North America and how DP World’s locations provided efficient access to markets across the continent.

Creating and executing a supporting digital marketing campaign

To support and amplify DP World’s brand and conference sponsorship, we developed an extensive supporting digital marketing campaign that included email notifications, a conference-based white paper and a microsite with optimized landing pages. Through the digital campaign, DP World collected attendee contact information and sales leads.

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