“We are very pleased and excited with the work of Red Rocket in helping us develop our new corporate identity and the LEED brand. The feedback on our new logo has been entirely positive.”
Creating a fresh brand experience for a traditional business is always an exciting challenge.
Our design for Leed Advisors’ new logo needed to reflect their approach to the business of accounting: clear, accessible, and contemporary. Using crisp fonts combined with a clean fresh colour palette, we aimed to set Leed’s identity apart from the traditional accountant style. Integrating the + and – symbols into the logo and combining an imaginative numeric graphic style onto key elements of stationery and collateral materilas, we built a strong recognizable identity.
Applied across a full stationery package, mailing labels, and report covers the graphic identity provides Leed Associates with a brand look that positions them ahead of their competitors.
